Why communicate on Instagram?
Instagram is increasingly favored by many businesses. Using this social network for your brand can be a great communication strategy. Here are the main reasons.
Instagram is one of the most popular and widely used social networks in the world. In fact, there are more than 500 million subscribers who connect to this network every day. This means that there is a real potential for your company to communicate on Instagram. By integrating this social network into your communication strategy, not only do you gain visibility, but you also develop your notoriety.
Better yet, Instagram allows you to create a professional account, redirect your customers to your product sheets and your website. It also allows you to get statistics in order to effectively reach your target. It is therefore a social network to use if you want to stand out from the competition.
Take advantage of a large audience
Instagram is also more than one billion active users per month in the world. Its use is particularly popular with women and young people. For example, 54% of users are French and 52% of young visitors are between 20 and 24 years old. Also, there are more than 200 million users worldwide who consult a profile at least every day.
Another interesting figure that is good news for companies is that 90% of Instagrammers follow a brand on the network. It is therefore a social network that has a large audience and a great potential for sharing. You can use it to showcase your products and services or to develop your brand with your customers and many prospects.
Make your communication more easily visual
This social network is by far the most popular among many users in terms of visual content. Indeed, Instagram offers you a digital showcase to highlight your services and products. And since a picture is worth more than a thousand words, the network allows you to illustrate your company and your products in pictures, thanks to high quality photos.
Instead of making long speeches, Instagram allows you to convince the Internet users in a fun and playful way. Moreover, more than 80% of Instagrammers say that the social network helps them to request a service or to decide to buy a product. The Shopping feature allows you to tag your products and send users to your e-commerce site. Instagram is therefore a great way to capture intent through visual content.
Take advantage of the influence of great personalities
Instagram is also the ideal social network for influencer marketing. It indeed gathers many bloggers and influencers. You can decide to integrate them into your communication strategy. Thanks to the strong audience of influencers, you can benefit from a great word-of-mouth. It is therefore an excellent way to make your brand known.
In short, Instagram is a great way to develop your brand. Don’t hesitate to maintain your account on a daily basis to keep a dynamic community.